FLORA is a venture capital fund with deep industry expertise in the AgriFood industry. Their focus is identifying, incubating and partnering with the best purpose-led entrepreneurs, providing them with cutting-edge technology and resources needed to transform the pioneering ventures into globally successful companies. By nourishing the food production that is “Good for People, and Kind to the Planet” - FLORA is on a mission to redefine the AgriFood industry. 
Visual identity explores the connection of technology and nature, while considering the meticulousness behind the process in which FLORA operates. The tilted negative of letter O pays homage to the Earth’s axis tilt and puts accent on the ever-evolving nature of FLORA.
Services: Visual Identity Design
Year: 2022