TEKIART
Visual Identity Design
Year: 2022
TEKIART is a music arts event agency in Kragujevac, an industrial city in Central Serbia with a profound musical and theatrical legacy. The city’s reputation as an art mecca was overshadowed by the industrial force, creating a decades-long slump in creative evolution.
With their own orchestra and network of solo musicians, TEKIART is on a mission to revive the classical music art and bring it closer to everyday events—thus revitalizing the region's cultural heritage.
All roads lead to Kragujevac
With its geographical position at the very center of the country, the city is often referred to as "The Heart of Serbia". The creative direction was shaped by examining the city's past and present identity, but also considering the elite ensemble behind the organization.
While the symbol's shape is derived from a musical note and implemented into a "T" monogram, the dot at the end subtly nods that all roads should, once again, lead back to Kragujevac.
other projects:
Lewis Latimer House
SAVORLY